الخميس، 10 نوفمبر، 2016

The Launch of “4G for Everybody” Campaign

     
Double Megabytes to try the 4G network
      New exclusive 4G smartphone from Orange launched at an Affordable Price
      Free SIM swap for smartphone users in all Orange Stores ...

      Orange Egypt is offering 4G services at no additional costs

In a press conference attended by prominent ICT press and media persons, Orange Egypt’s Chief Executive Officer, Jean Marc Harion, announced the company’s launch of “4G for Everybody” Campaign after acquiring the license last October. The CEO stated that the company will receive 4G frequencies within 3 months from signing the 4G and virtual fixed lines’ licenses’ agreement with NTRA.  
 
Orange is well prepared to avail the 4G services for every customer with a bunch of offers, services and devices. Orange is offering now double the monthly internet package for customers to try 4G services without any additional cost. According to the announcement, the company is also launching before the end of November an affordable 4G smart phone TECNO N9 at a price of EGP 1199. This step comes with the aim of encouraging users to make benefit of the new 4G services at minimum cost. In addition, Orange customers who have a smartphone will have the privilege of replacing their SIM cards for free in Orange shops while discovering the whole range of 4G devices the company offers.

During the press conference Orange Egypt CEO conducted two 4G experimental video calls, one in Cairo calling the Smart Village and the other in Alexandria, to test the speeds of the new service. The speed test in Garden City, Cairo, resulted in 27 Mbits/sec; the one in Smart Village recorded 90 Mbits/sec.

“The 4G technology is about having faster Internet, faster internet gaming and faster media streaming, and with 4G services offered, Orange’s network will be up to ten times faster than when operating with 3G services,” Harion said. “We are now ready to go with 4G but will wait for the clearance and blessings of the Egyptian Regulation body”.

Orange Egypt’s CEO affirmed the company’s commitment to invest in Egypt – with current investments reaching more than EGP 32 billion – and its willingness to increase these investments in the near future.

 “Orange believes that the 4G technology has become much-needed to keep pace with the digital world and customers deserve to use this technology without any additional financial burdens”. He concluded.

Orange acquired the 4G license alone for USD 484 million, with 50% of its value to be paid in EGP and the remaining 50% in USD. The company signed an agreement to finance the acquisition of 4G and virtual fixed lines’ licenses against a loan of EUR 500 million from its principal shareholder, Orange Group.

Orange was the first and fastest operator to sign the 4G license acquisition agreement.

Orange group has implemented the 4G experience in more than 18 countries. It will leverage its extensive technical, marketing and business know-how to benefit its Egyptian operation and deliver on the promise ‘to connect its customers to what is essential in their lives’. Harion concluded.


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